About College Motto
Goals vs. Objectives Good plans have goals and objectives. Setting goals and objectives correctly will help your plan to be successful. However, understanding the differences between a goal and an objective can be confusing. Goals: Goals are broad, brief statements of intent that provide focus or vision for planning. Goals are warm and fuzzy. They are non-specific, non-measurable, and usually cannot be attained. Below is an example of a program goal. The goal of this project is for the WIC participants to look forward to their WIC visit and to feel like the time they spend at WIC is worthwhile. Objectives: Objectives are like the stepping stones towards the achievement of our goals. They are meant to be realistic targets for the program or project. Objectives are written in an active tense and use strong verbs like plan, write, conduct, produce, etc. rather than learn, understand, feel.